Even though MapmyIndia does mapping, founder Rakesh Verma wants it to be seen as distinct from Google

MapmyIndia is a homegrown company offering apps, mapping services and GPS products for fleet operators and consumers.

Excerpts from ET’s interview with the company’s Founder & MD Rakesh Verma, post the launch of two new consumer-focused vehicle tracking devices:

Is MapmyIndia a consumer oriented company? Or do you sell only to businesses?

A lot of our business interests are in the B2B2C space – expanded, that’s ‘business to business to consumer’. On the other hand, B2B is a small segment for us. For example, this might include supplying heavily localised map data to businesses who are keen on expanding reach to all corners of India.