ETtech Investigation: Fantastic blue ticks and where to buy them

In the aspirational world of social media, blue ticks are a coveted status symbol. Now, they can be bought, for a price.

Blue ticks are what users see next to a verified social media account — on Twitter, Facebook and Instagram, for instance. These social media firms pin blue ticks on users only if they are authentic, if their account is active, and if they are notable. Think Amitabh Bachchan, you will get the picture.