Etailers not clear despite clarification

Bengaluru | New Delhi: The Centre’s clarification on Monday, allowing ecommerce portals to conduct conventional sale events while disallowing “only specific flash sales or back-to-back sales,” has compounded confusion among etailers, brands and sellers, according to multiple people who spoke to ET on the developments.

The government directive said flash sales will not be allowed as they “limit customer choice, increase prices and prevent a level playing field.”