Eros Now seeks to turn mass entertainment network with sub-brands

Eros Now, the over-the-top (OTT) platform owned by Eros International Plc, is looking at becoming a mass entertainment network in two or three years, with various sub-brands. Eros Now Prime, which it launched recently to enter English language content, is to be hived off into a separate brand at a separate price point by early next year, making it the first of the many sub-brands it intends to create.

“The next two-three years is an exciting time for Eros Now,” Ali Hussein, CEO, Eros Now, told BusinessLine. “We have been looking at ways to include more sub-brands, and the larger vision is to convert Eros Now from a mass entertainment service to an entertainment network of sorts.