Eros Now inks content partnership with Samsung

NEW DELHI: Eros Now, a digital over-the-top (OTT) platform, entered into a partnership with smartphone maker Samsung. The collaboration will enable Samsung Galaxy users based in India to now access the content from Eros Now on the ‘My Galaxy’ app.

A research study by Counterpoint published in 2019 revealed that Eros Now has the largest user base in the 25-29 age bracket, in Tier II/III cities which is the highest among all major OTT platforms.

The survey also indicated that 9% of Eros Now customers watch content on the platform for more than 21 hours a week, highest among all OTT platforms in India.