Eros bets on Hollywood, China and digital content with STX Entertainment merger

MUMBAI: Indian motion picture production company Eros InternationalNSE 4.84 % is pivoting from films toward a digital content and distribution business in the US and China as part of its post-Covid strategy.

“Since the last three years, we were working towards reducing our reliance on the theatrical revenues,” said Kishore Lulla, chairman of NYSE and BSE-listed Eros International. “Given the way the industry is impacted by the Covid-19 outbreak, we believe this business will not be the same. I don’t think that there is any growth in the theatrical business as social distancing will be the new normal for another 18 months.”