Enhancing value delivery: The impact of generative AI in engineering

The ‘value’ or ‘perception’ of what a digital solution needs to deliver has evolved over time. Today, the success of digital solutions lies in the value that customers can derive from them. However, businesses face the challenging task of keeping up with rapidly evolving customer expectations, and in the context of digital business transformation, even the most meticulously crafted long-term plans may not always align perfectly with the constant change.

From an engineering standpoint, ensuring value through digital transformation requires enabling clients to keep pace with dynamic customer and market expectations.