Enhancing customer experiences: Generative AI in personalisation and engagement

Personalisation is about tailoring a product, service, or experience to an individual user’s unique needs and preferences. This can be done in a variety of ways, such as suggesting products based on purchases over a period of time, customising website design and content according to user behavior, or using AI for services a they are designed for everyone.

Personalised marketing enables you to deliver focused messages, leading to:

Increased engagement
Enhanced conversion rates
Strengthened customer relationships