End of targeted advertising on Chrome? How Google plans to build a ‘privacy-first web’ after phasing out cookies

Google privacy-first web: Amid rising concern among users regarding their privacy, search engine giant Google is planning to phase out third-party tracking cookies for its Chrome web browser. This announcement was made last year, and it would make Chrome join its peers Safari and Firefox in blocking third-party cookies. Question is, what’s coming after Google phases out cookies. Now we know the answer—sort of.

Google has announced that it would not be replacing third-party cookies with any other feature that would equally invade the users’ activity and privacy. But what does this exactly mean for user privacy?

What are cookies?
HTTP cookies, which are also known as web cookies or internet cookies, are small data pieces that are stored by the browser on the computer of the user when they browse through websites. They are designed as a way for websites to store stateful information from previous user interactions, or just to record the browsing activity of the users.