Elon Musk’s woes rise as social media giant X faces ad exodus by major brands, amidst a rise in hate speech

Social media platform X is grappling with a mass exodus of advertisers as concerns rise over their ads appearing alongside pro-Nazi content and hate speech. IBM, Apple, Oracle, NBCUniversal’s Bravo network, Comcast, and the European Union have all halted advertising on X due to these alarming issues.

IBM, expressing zero tolerance for hate speech, stated, “We have immediately suspended all advertising on X while we investigate this entirely unacceptable situation.” Other major brands like Apple, Oracle, NBCUniversal, and Comcast have not yet commented on their next steps.

Elon Musk, the billionaire owner of X, further exacerbated the situation with his tweets endorsing an antisemitic conspiracy theory.