Elon Musk welcomes Linda Yaccarino as Twitter’s new CEO

Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a Friday tweet. He added that Yaccarino “will focus primarily on business operations, while I focus on product design & new technology.”

Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.