Elon Musk tries to soothe safe-space concerns of Twitter advertisers

Elon Musk tried to quell the concerns of advertisers that Twitter under his leadership may not be a safe place for brand marketing, acknowledging the platform needs to remove or hide hate speech and other unsavoury posts.

“It stands to reason that if somebody is advertising that they do not want super negative information right next to their ad, or content that may be inappropriate,” Musk acknowledged on a Twitter “Spaces” call broadcast live on the site. “So we are going to work hard to make sure that there is not bad stuff right next to an ad, which really doesn’t serve anyone any good.”