Elon Musk crowns himself ‘Technoking of Tesla’

Tesla Inc.’s Elon Musk and his finance chief have added tongue-in-cheek titles while another one of the company’s top executives changes roles.

Musk, the carmaker’s chief executive officer, is now also the “Technoking of Tesla,” and Chief Financial Officer Zach Kirkhorn has added the title “Master of Coin,” according to a regulatory filing. Both will maintain the positions of CEO and CFO.

In a separate filing, the company said Jerome Guillen, who’s been president of automotive since September 2018, transitioned last week to president of Tesla heavy trucking. Musk first showed a Semi prototype in December 2017 and said at that time Tesla would start production in 2019. It’s now planning to start deliveries by the end of this year.

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