Electronics firm Detel to expand presence; focus on ‘affordable segment’

Home-grown white-goods maker, Detel, plans to expand its portfolio and gain a pan-India presence. The focus will be “affordable segment” and price-sensitive markets.

The company’s current portfolio includes mobile phones, accessories (SD cards, earphones, Bluetooth speakers) and television sets. It is aiming to close the year with a turnover of ₹100 crore.

According to Yogesh Bhatia, MD, Detel, the target will be Tier-2 to Tier-5 markets.

It is also eyeing B2B clients for its TV business. Apart from selling through its website and mobile app, offers are available on e-commerce platforms like Flipkart and Amazon India.