Ecommerce sales growth in slow lane as mass market crowd thins

Ecommerce sales grew at a modest 12-15% in the first three months of this year, declining from the 20% growth in value achieved during the same period last year, according to market research data. Softening demand is reflected in shrinking volumes, even as higher-cost items drive overall value generation, a wide swathe of industry executives and analysts told ET.

However, the trajectory of sales on a month-on-month basis during the same period is improving, a senior ecommerce executive said. Those tracking the uptick are hopeful of better outcomes in the new financial year, “with the arrival of summer leading to more demand in certain categories.”