Ecommerce SaaS startup CommerceIQ acquires DSA provider e.fundamentals

Retail ecommerce management platform CommerceIQ has acquired UK-headquartered digital shelf analytics (DSA) provider e.fundamentals.

CommerceIQ provides software to brands to help them perform better on ecommerce platforms such as Amazon.

CommerceIQ became the 12th Indian startup unicorn of this year in March when it raised $115 million in funding led by SoftBank Vision Fund II, thus taking its valuation to more than $1 billion.