Ecommerce majors book sales worth Rs 29,000 crore in first week of festive sales

The first week of online festive sales that concluded last week witnessed 55% year-on-year sales growth.

Ecommerce majors such as Amazon, Flipkart and Snapdeal among others have seen sales worth $4.1 billion (Rs 29,000 crore) compared to $2.7 billion (Rs 19,000 crore) worth sales last year, according to data compiled by RedSeer, a consulting firm that tracks the ecommerce sector.

RedSeer had projected sales worth $4 billion during the first week (October 15 to 21) of the month-long festive sales season.

The biggest growth lever this year was the spike in the number of shoppers online – the total shoppers during the first week jumped from 28 million last year to 52 million this year (85% y-o-y). With more than 55% of these shoppers coming from Tier-2 cities like Asansol, Ludhiana, Dhanbad, Rajkot among others.