Ecommerce back on track as states lift curbs on non-essential sales

The Maharashtra government’s decision to allow delivery of non-essential items may bring some respite to ecommerce firms, though they have sounded cautious about this leading to any significant spike in sales.

The easing of restrictions will allow consumers to buy goods that they badly need and help small businesses unlock their operations to a certain extent. It has been welcomed because Maharashtra also houses large warehouses of ecommerce firms.

It would be relatively easier for e-tailers and sellers to navigate logistics though the easing comes with some riders.