Ecommerce accounts for nearly a third of several electronic categories, research shows

Ecommerce now accounts for nearly a third of several electronic categories, almost half of smartphones sold and about a fifth of all apparel sales in India, increasing at their highest pace in 2020 when most consumers hunkered down in their homes due to Covid related restrictions and feared shopping at brick-and-mortar stores, as per just released data by researchers GfK, Nielsen, IDC and company officials.

For daily essentials and fast moving consumer goods, sales tracker Nielsen said the e-commerce spurt is more prominent in the metroes.