Eavesdropper: The reality is much different

On Tuesday, Microsoft, during its Build 2020 conference, announced that it would be taking its HoloLens 2-$3,500 mixed reality device-to more markets and will be incorporating 5G support and more services to its Azure mixed reality cloud. The company launched the product six months ago, so a mid-year expansion means that it is generating interest amongst enterprise customers-Microsoft has not released data on sales. The company also plans to sell the product via its store for technology enthusiasts and small businesses. Microsoft, however, is not the only big tech platform gunning for a mixed, virtual, augmented reality market.

Last week, Apple announced its first significant acquisition of a virtual reality company, NextVR, which is engaged in creating VR content for reality events. The acquisition comes at a time when Apple is inching closer to launching its AR and VR headset.