EaseMyTrip to buy travel marketplace Traviate in first ever acquisition

New Delhi: EaseMyTrip NSE -1.73 % is set to make its first acquisition in Traviate, a business-to-business travel marketplace, even as the sector revives from a pandemic-induced shutdown.

The board of directors of the listed company has considered and approved its plan to enter into a non-binding agreement offer with Traviate Online Pvt. Ltd. for acquisition, according to a filing on Thursday. The deal will add a new revenue stream, “fast-track” EaseMyTrip’s expansion into the B2B hotel and holiday space and result in higher cost efficiency.