E-tailers see grooming products, kitchen appliances in high demand

The demand for personal care products and kitchen appliances saw a meteoric rise on ecommerce platforms as the Government allowed sale of non-essential items across zones (barring containment spots) from Monday.

Paytm Mall saw a 50 per cent surge in sales for grooming products from tier II and III towns. There was almost a 50 per cent jump in the sale of shavers, trimmers, epilators, hair straighteners and styling products and hair dryers, among other products.

“We think the demand for these products is set to rise further over the next few weeks and post that it would remain consistently high,” said Srinivas Mothey, Senior Vice President, Paytm Mall.According to Anuj Singh, Chief Merchandising Officer, Best Price, Walmart India, when the lockdown was imposed, they saw a spike in categories like sanitizers, personal wash, staples, and home cleaning products.