E-tailers notch up ₹19,000 crore in first 6 days

Led by Amazon and Flipkart, e-tailers have sold $3 billion or ₹19,000 crore worth of merchandise during the first six days of the festive season sale that concluded in the first week of October.

Sales grew 30 per cent year-on-year, up from $2.3 billion last year, with the major share coming from customers in Tier-2 cities and smaller towns led by the wide selection and affordability offers.

As in the previous years, mobile phones was the category leader contributing to over 55 per cent of gross merchandise value (GMV).

Given the strong performance by e-tailers, the whole festive month up to end October is expected to generate $6 billion (₹39,000 crore) in sales, reveals a report by RedSeer Consulting.