E-tailers jump bandwagon to boost sales with Black Friday offers

Like all things American, Black Friday madness that began after Thanksgiving Thursday took over the Indian shoppers as several online players as well as offline stores on Friday jumped on the bandwagon to boost sales and add new customers in the festive season.

From Amazon to H&M, the Black Friday offers flooded people’s emails and message boxes on smartphones in the country.

Amazon offered up to 60 per cent off on top international brands across categories like electronics, fashion, beauty and wellness products and accessories.

B2C fashion e-commerce platform SHEIN, online beauty and wellness destination Nykaa.com and online fashion site koovs.com (giving flat 60 per cent off with a code) also offered Black Friday sales on various designer brands.