E-commerce will play important role in Atmanirbhar Bharat vision: Amazon India head

NEW DELHI: E-commerce will play an important role in the government’s vision of ‘Atmanirbhar Bharat’ (self-reliant India) as more homegrown brands scale up and go global, leveraging digital infrastructure, a top Amazon India executive said on Wednesday.

Amit Agarwal, global senior vice president and country head Amazon India, said e-commerce is at nascent stages in India given that it is hardly even 3 per cent of the country’s total retail consumption.

“What I predict is you’re going to witness a kind of structural shift that propels us faster towards this vision of Digital India.”