E-commerce volumes spiked 23% during Black Friday sales: Unicommerce

The global shopping phenomenon, Black Friday, continues to make waves in India. Unicommerce, an e-commerce enablement SaaS platform, based on the orders processed on its platform, conducted an analysis of the Black Friday weekend, revealing a 23% increase in e-commerce order volumes as compared to the Black Friday sale weekend of 2022.

Black Friday, traditionally an American retail tradition, has cemented its place in the Indian market as a major e-commerce sale event, with consumers extending their post-Diwali shopping spree to benefit from Black Friday and related sales like Cyber Monday and more.