E-commerce seller base growing 35% annually: Report

Ease of doing business for MSMEs: The online seller growth in the country has outpaced e-retail market growth, with the number of sellers increasing by 35% annually, said a study by management consulting firm Bain & Company and e-commerce company Flipkart on Tuesday. According to the report, the online seller base grew by 35 per cent during 2020-21 while 40 per cent of the new sellers came from tier-II or smaller cities. “Growth in the e-retail market has been accompanied by rapid expansion in the seller base and efficient development in the logistics infrastructure,” the report said.