E-commerce seeing strong order volume growth: Report

The e-commerce sector has not only recovered from the impact of Covid-19-related lockdown but also witnessed an order volume growth of 17 per cent in June, according to a report.

The study by Unicommerce, an e-commerce solutions platform, also noted that consumer buying patterns and preferences have changed significantly.

“…e-commerce has not only recovered but have grown by 17 per cent as compared to pre-lockdown order volume. The consumer buying patterns and preferences have changed significantly, categories like health and pharma, and FMCG and agriculture have seen a surge and exponential growth with the rise of a large number of first-time online users,” the report said.