E-commerce sales jump to $4.1 billion during October 15-21: Report

E-commerce companies such as Walmart-owned Flipkart and Amazon have sold $4.1 billion (Rs 29,000 crore) worth of goods during the October 15-21 period, up from $2.7 billion year ago, according to a report by research and consultancy firm Redseer. The consultancy firm had earlier forecasted that platforms will clock $4 billion sales this year.

Mobiles continue to be the most sought after segment, contributing 47 per cent of the total Gross Merchandise Value (GMV), with Rs 1.5 crores worth of smartphones sold every minute across the online platforms, the report said. It was followed by other electronics including appliances (28 per cent) and Fashion (14 per cent).