E-commerce policy: Vendors want changes in anti-counterfeiting measures

The All India Online Vendors Association (AIOVA) will write to the government suggesting certain changes to the anti-counterfeiting measures proposed by it in the draft e-commerce policy.

The association wants a dispute redressal mechanism in place for sellers which they can resort to in case charges of selling counterfeit products are levelled against them by marketplaces, an AIOVA member told FE.

The draft e-commerce policy released by the government last week said marketplaces should provide for creation of financial disincentives for sellers if found to be selling counterfeit products. In addition, if a seller is found to be selling counterfeit products, the marketplace should blacklist that seller from selling on its platform for a specified period.