E-commerce order volumes up 37% this festival season: Unicommerce

E-commerce order volumes grew handsomely this festive season, increasing by approximately 37 per cent during the festive season sale of 2023 as compared to the festive sale period in 2022, according to the analysis of orders processed through Unicommerce, the online retail enablement tech platform.

“The festive season determines the growing scale of e-commerce in India,” said Kapil Makhija, chief executive officer, Unicommerce. “As industry sectors continue to embrace the country’s e-commerce ecosystem, shoppers from across India’s length and breadth are willingly opting for online shopping.”