E-commerce order volume up 56% year-on-year this festive season: Unicommerce report

E-commerce industry saw a 56 per cent growth in order volume and 50 per cent rise in gross merchandise value (GMV) this festive season over a similar period last year, a report by Unicommerce said on Friday.

Unicommerce, e-commerce focused SaaS (software as a service) platform, analysed shopping trends for the festive month of 2019 and 2020, and the analysis is 30 days prior to Diwali with a sample size of over 44 million orders.