E-commerce order volume up 37% this festive season driven by fashion, beauty & personal care segments, says Unicommerce

E-commerce order volumes grew handsomely this festive season, increasing by approximately 37 per cent during the festive season sale of 2023 in comparison to festive sale period in 2022, according to an analysis of orders processed through Unicommerce. In addition to the substantial growth in order volumes, the Gross Merchandise Value (GMV) also saw an increase of 22 per cent during the same festive period.

The Unicommerce report added that the success of the festive season sale in parts may be attributed to attracting discounts on the online marketplaces and robust advertising campaigns. This has helped marketplaces record an year-on-year (YoY) order volume growth of 39 per cent.