E-commerce grew by 36% in last quarter; personal care biggest beneficiary

The last quarter of 2020 saw e-

commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.

In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories’ volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report’, released by Unicommerce and Kearney.