E-commerce firms witness jump in festive season sales from smaller cities

NEW DELHI: As e-commerce companies have commenced their festive season sales for this year, they are witnessing quantum surge in sales.E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier-2 and -3 cities during the first 36 hours of its festive season sale. Amazon claims to have recorded sale of 10 lakh unique products offered by small and medium business and startups from its platform during the first 36 hours of its festive season sale.