E-commerce firms push electronics sales

E-commerce firms Flipkart and Amazon as well as omni-channel retailers such as Reliance Digital are making a final push towards big-ticket electronic and smartphone sales in the last leg of Diwali, with heavy discounts and quick delivery methods.

Walmart-owned Flipkart has seen an increased consumer appetite for electronic products in the run up to Diwali, as part of its ‘Big Diwali Sale’ which commenced on 8 November. The e-tailer saw demand from customers almost double in electronics over the corresponding period last year.

Continued work-from-home has also resulted in e-tailers witnessing a continued demand for laptops and desktops, audio, connected devices, personal health care products, and other long-tail devices which have emerged as the top categories for online commerce firms.