E-commerce firms may ramp up hiring on high demand during festive season

Hiring by the e-commerce ecosystem is expected to grow by 20-25% over the next three months as companies gear up for high festive season demand after two years of muted sales due to the Covid-19 pandemic.

The roles in demand are those high on delivery and tech-related skills to manage customer acquisition, engagement and retention for platform users. Entry-level roles for customer service and management are driving maximum demand. In addition, digital marketing will be another segment that will see high demand for professionals, according to Indian Staffing Federation.