E-commerce firms juggle with zonal norms, impacting business

BENGALURU: E-commerce firms are finding it tough to operate within the restrictions in red zones, even as they deliver non-essentials in green and orange zones.

Large e-commerce firms are pushed to focus on delivering non-essentials in smaller cities, with major cities still in the red zone, where only essentials can be supplied.

“While the progressive exit plan from the lockdown is in effect, many of our marketplace sellers in red zones across the country have reached out seeking clarity from the government and local authorities about their warehouse operations to serve customers in green and orange zones,” a Flipkart spokesperson said.