E-commerce firms’ festive sales ward off gloom of economic slowdown

The economic slowdown has little to no bearing on sales for e-tailers Amazon and Flipkart during the upcoming festival season. Both the e-commerce companies have already announced their grand festival sales starting from September 28 to October 4. From exclusive brand launches to expanding their delivery services beyond metros and tier-1 and 2 cities, the e-commerce giants are all geared up to target nearly 200 million customers ahead of the festival season in India.

Despite markets slowing down over the past consecutive years, the e-commerce sector has posted progressive yearly growth, which stood at Rs 15,000 crore last year, registering 64 per cent increase from 2017, according to market research firm Redseer Consulting.