E-commerce battle: Amazon to pump Rs 4,470 cr in India to take on Flipkart

As Amazon’s India unit cuts down losses further in its fight for supremacy in the country’s growing online commerce market, the e-tailer is pumping in more funds in its India units to turbocharge the company in this festive season. According to regulatory filings, Amazon has decided to infuse about Rs 4,472.5 crore in its various business entities in India, including seller services, digital payments and retail. The funding is expected to help Jeff Bezos-led firm take on Walmart-owned Flipkart, with which it is in a fierce battle for dominance in India’s online retail market as well as competition from the yet to be launched e-commerce business of Mukesh Ambani-led Reliance Industries.