E-commerce adoption boosts SMEs’ revenue by nearly 200%; helps cut costs, create more jobs: Report

Ease of Doing Business for MSMEs: Selling through the e-commerce channel has helped small businesses realise their potential in boosting top line, reducing costs, and also creating more jobs in the market, a new report gauging the impact of digital adoption and e-commerce participation on small businesses said on Tuesday. According to the report – Does E-commerce Impact Small Enterprises and Employment in India? by Tata Institute of Social Sciences (TISS), SMEs adopting the e-commerce channel to sell goods have recorded 194 per cent jump in revenues in comparison to those selling goods offline.