E-comm players, online brands launch trade association TECI

E-commerce companies such as Snapdeal, ShopClues, UrbanClap, Shop101, Flyrobe, Fynd and scores of others have come together to establish a trade association, The E-Commerce Council of India (TECI).

Online brands such as Mamaearth, Superbottoms and Azah, which focus on specific segments such as baby care products and women’s hygiene products, are also part of the group that has collaborated to launch TECI.

Kunal Bahl, CEO and co-founder of Snapdeal, said the e-commerce sector in India is an increasingly important part of the economy, unlocking tremendous value for buyers and sellers. “It is catalysing growth opportunities for allied businesses, and MSMEs and has the potential to create large scale employment across the country,” he added.