E-comm platform Myntra launches studio for personalised content

Myntra, a fashion e-commerce company, has launched Myntra Studio, a personalised content destination on the platform that provides users with access to shoppable content at scale. Myntra will do this by bringing the fashion influencer community to the fore and allowing customers to follow their favourite brand and creators.

In an official release, the company said it aims to deliver high quality entertaining and informative content to its customer base. The concept is designed to cover fashion, beauty and entertainment news, tips, hacks and insider tricks.

The platform claims to deliver personalised content based on customers’ browsing history and shopping preferences.