E-comm has increased price transparency and price competition: CCI study

E-commerce has increased price transparency and price competition in the country, a new report released by Competition Commission of India (CCI) has said.

This report titled ‘Market Study on E-commerce in India: Key Findings and Observations’ highlighted that e-commerce is gaining importance across the sectors in India.

The search and compare functionalities of online platforms have lowered search cost for consumers and have provided them with a wide array of alternatives to choose from, the study revealed.

For businesses, e-commerce has helped expand market participation by aiding innovative business models, the study said.