E-comm exports to get a leg-up

The government is considering setting up specialised zones dedicated to promoting exports through e-commerce. The idea is to free businesses from most of the existing compliance requirements and provide them the flexibility for direct to consumer sales across the national border.

According to a plan, which is a part of the 100-day agenda of the commerce ministry, the proposed e-commerce export zones are likely to be driven by private investments, but the government would enable them via necessary policy changes.