E-com giants clock $3.5 billion in first four days of festival sales

E-commerce retailers — led by Amazon and Flipkart — are on track to register sales worth $5.9 billion (Rs 41,000 crore), a 28 per cent increase over last year ($4.8 billion) during the first festive week. For the first four days (September 22–September 25), e-commerce platforms clocked sales of $3.5 billion (Rs 24,500 crore).

This contributed to about 60 per cent of the projected festive sale in the first week itself. It was mainly driven by smartphones, according to a report by consulting firm Redseer.

“This is 1.3x compared to the first four days in the previous year,” said Ujjwal Chaudhry, partner, Redseer Strategy Consultants.

It added, “The first four days of the previous year contributed around 59 per cent, signalling a better start to festive sales this year.”