Dukaan joins hands with ShareChat, Moj for merchants, creators

On Friday, the software-as-a-service (SaaS) platform for online stores Dukaan announced that it has partnered with ShareChat and Moj, enabling the merchants on its platform to collaborate with creators on ShareChat and Moj to promote their products through video and live content.

Launching first on Moj this month, this partnership will enable small and medium businesses on Dukaan, present across different regions of India, to promote their products and services with the help of millions of regional creators who have a strong influence among their audience.