Dubai’s MSME Sector takes a Leap of Faith, Gains from E-Commerce

If we are to look at the sectors that converted challenges into opportunities during the pandemic period which kicked in widespread supply chain disruptions, e-commerce is bound to top the list. We are not talking about the United States, China or even for that matter South Korea which have warmed up to the e-commerce trend with sizable markets. The focus, instead, is on Dubai where the Micro Small and Medium Enterprise (MSMEs) survived the pandemic scare by leaning on digital payments and deploying cross-platform techniques.

“We have an ecosystem that constantly evolves. Enhanced digital capabilities of SMEs, which tops our priorities, is part of this evolutionary process. This is helping us in a big way in adapting to new challenges. In fact, it is this key factor that drove the resilience of SMEs while dealing with the challenges posed by the pandemic situation,” says Abdul Baset Al Janahi, CEO of Dubai SME – an arm of the Department of Economy and Tourism in Dubai which is a resource that provides support, information and outreach for the growing SMEs in the emirate.