DTH players violating new norms to face strict action : Trai chief

NEW DELHI: Telecom regulator Trai on Monday warned of strict action against those cable TV and DTH players who are found violating its new tariff order and regulatory regime.

The watchdog also promised to shortly begin “audit” of subscriber management and other IT systems of errant operators.

Trai Chairman R S Sharma said consumer choice and consumer interest are “non negotiable” and “cannot be compromised” and that companies not adhering to rules will have to face the consequences. “We have received complaints about inconvenience to customers.