DTH companies to raise prices in a staggered manner

Direct-to-home (DTH) operators will pass on the price increase by TV broadcasters in a staggered manner rather than going in for a lump sum increase, said top executives at DTH companies.

The New Tariff Order (NTO) 3.0, which came into effect from February 1, will lead to an increase in consumer tariffs by at least Rs 25-50 per customer.

According to a FICCI-EY 2022 report, the average revenue per user (ARPU) for TV subscriptions stood at Rs 223 net of taxes.